I am a New York based hair & makeup artist, co-founder of Beauty Icon NYC. My interest in makeup began when I was young. I was super insecure in my own skin and wanted to hide every imperfection of mine. Little did I know then, that these imperfections heal, as well as make us who we are. I grew more confident in my own skin and decided that I wanted to make others feel beautiful too. I have over 7 years experience in the industry with 3 years teaching at Nina Mua makeup school. I believe everyone is beautiful in their own way and my focus is on enhancing the natural beauty while creating picture perfect clean looks.

Hair & MAkeup

let's work together

Leave it to me, to make sure you've never felt more beautiful. 

wedding day 


Sign a contract and send a deposit  to book your day. 

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Set up a trial if you would like to discuss details & create your look  for your wedding day!

book a trial


Send me an email to see if your date is available..



New clients only

GEt 10% off services

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1 hour session
Frame your face
Go messy & textured
classic & sleeky
Feel & look confident!


  1 hour session 
Enhance your natural features 
Go simple & natural
more glam & bold!
Feel & look beautiful!


7+ years of knowledge 
2+ years experience teaching
Customized specifically for you
Step by step demonstration
You can learn 
hair, makeup or both!

Private 1 on 1 Lesson:


I would love to hear from you! Please fill out the form below or send a note directly to paulina.allure@gmail.com



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